Kenya’s digital heartbeat is louder than ever. From the bustling streets of Nairobi to the quiet hills of Nyeri, Kenyans are scrolling, streaming, shopping, and storytelling online shaping a dynamic digital culture that mirrors the country’s innovation and creativity.
The Kenya Polls Digital Habits Survey 2025 takes a deep dive into this evolving landscape, uncovering how Kenyans use the internet, which platforms dominate their time, and how digital habits are influencing daily life. Conducted across various counties and age groups, the survey paints a revealing picture of a nation that is not just consuming digital content but also creating, connecting, and transforming through it.
Over the past decade, Kenya’s online community has grown exponentially, thanks to affordable smartphones, increased internet accessibility, and the power of social media. The internet is now more than a tool, it’s a lifestyle. From entrepreneurs running entire businesses on Instagram to students learning through YouTube tutorials, the digital space has become a vital part of Kenya’s social and economic fabric.
Yet, this rapid growth comes with its share of challenges. As more Kenyans log in for longer hours, conversations around digital wellness, screen-time balance, and responsible use are becoming increasingly important. The survey’s findings offer a timely reflection on how technology is shaping not just how we communicate — but who we are becoming in the digital age.
Let’s explore what the numbers reveal about Kenya’s ever-evolving relationship with the online world.
Always Online: Kenya’s 5-Hour Digital Routine
If you thought you spent too much time online, you’re not alone. According to the survey, 75% of Kenyans spend more than five hours online every day. Whether it’s catching up on trends, streaming videos, working remotely, or running a business online, the internet has become the heartbeat of daily life.
This level of connectivity shows just how much technology has become woven into our routines — but it also raises questions about productivity, mental wellness, and the need for digital detox.
TikTok Tops the Charts
When it comes to platforms, TikTok is leading the pack, with 31.25% of respondents naming it their go-to app for entertainment and updates. Its short, engaging videos and trend-driven content continue to captivate audiences, especially the youth.
Facebook follows closely at 25%, maintaining its hold among older demographics and small businesses. Meanwhile, YouTube and Instagram share the spotlight at 18.75% each, reflecting Kenya’s growing appetite for visual and storytelling-driven content.
These numbers confirm what digital marketers have long suspected video is king, and engagement thrives where creativity meets convenience.
Digital Dependence and the Need for Balance
One of the most striking findings from the survey is that 37.5% of Kenyans rarely take breaks from their devices. While the digital space offers endless opportunities for learning, networking, and entertainment, it’s also creating a culture of constant connection.
Encouragingly, 44% of participants said they occasionally take breaks, signalling growing awareness around digital wellness. From mindfulness apps to “no-screen weekends,” Kenyans are slowly finding ways to unplug and recharge.
Who’s Online and Where
The gender balance in the survey was nearly even, with women slightly outnumbering men (56.25%). This trend highlights the closing digital gender gap and the increasing role of women in shaping Kenya’s online communities.
Nairobi County led participation at 31.25%, a reflection of the city’s strong internet infrastructure and tech-savvy population. However, counties like Nyeri are quickly catching up on proof that Kenya’s digital transformation is extending beyond urban centres.
What the Numbers Mean
The findings point to a vibrant, fast-growing digital culture that is shaping Kenya’s economy, education, and social life. As more Kenyans get online, the opportunities for innovation, learning, and entrepreneurship are limitless.
But the report also reminds us that with great connectivity comes great responsibility. Promoting digital wellness, responsible content creation, and inclusive access will be key to building a healthier, more balanced digital future.
Looking Ahead
Kenya’s digital evolution shows no signs of slowing down. Platforms will change, trends will shift, and new technologies will emerge but one thing is clear: Kenyans are online, active, and influencing the digital world in powerful ways.
As we move forward, Kenya Polls will continue to track these trends to help organizations, creators, and communities make data-driven decisions that shape the next phase of Kenya’s digital journey. Kenya Polls is a research and insights platform dedicated to capturing and analyzing social and digital trends across Kenya. Through surveys and reports, we help individuals, businesses, and policymakers understand the country’s evolving digital landscape.